5.9.09

Design Research WEEK1 ! Whole new world!

Whole new course!
I was major in engineering in undergraduate and after first class I found there's a lot of differences between design and engineering.
Engineering research is more serious and restricted but design research is more flexible.
Also, it could inspire me more!
I like it!


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Attendance

Collaboration

Journals is the second grade

Gradings for every projects, journals is the second grade, midterm and peer review

Meeting new people

Seven dirty words: Consumer; anyone, someone who buys things, brainwashed to buy things,

User; anyone, a drug addict, who uses anything, user needs a direct object

Pubisher; businesses or instituues who distribute own materails., people who create and publish cotent, the rise of the emitter class

People as animals; target market, drive counsumers to retail, feed information

People as bpdy parts; mind-share, stomach-share , eyeballs

Mass market; everyone who shops as target, existed in the days when there were only three tv networkàtoday aggregation or smaller groups

Green; Carbon footprint or environmental impact? Milk in cartons or bottles? Local beef or beef from New Zealand? Hybrid or electric cars?

Bonus word: Design; problem-solving, need-finding, desire-creating, delight-producing

What is design research?: design as research1. Through making, materials, …2.

Methodology, steps: 1. Opportunity research 2. Secondary research 3. Primary research 4. Analysis 5. Finding 6. Values 7. Design principles 8. Design 9. Change

More structures reaserch proves lesadsto moere struruurs and stieir –works

Students need the entire travers from opportunitys ….

x-product.com

book: Human center design

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